The world’s largest retailer and streaming service have teamed up to open an online store.

Walmart announced Monday that it has launched the Netflix Hub at, which it says will be the “biggest online retail destination for Netflix consumer products in the US.” 

Examples of products launching on the Netflix Hub include a Stranger Things music collection and action figures, Squid Game apparel, Cocomelon dolls and a toddler bed set and an Ada Twist lab playset.

“At Netflix, we love it when stories transcend screens and become part of people’s lives,” Josh Simon, vice president, consumer products at Netflix, told USA TODAY. “Walmart gave us the opportunity to deliver a shopping experience that sets a new level of innovation for the entertainment consumer products space.”

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This also is Netflix’s first digital storefront with a national retailer.

“Netflix fans are passionate about their shows, and we saw an opportunity to bring those stories home in new and exciting ways,” Jeff Evans, executive vice president entertainment and toys for Walmart U.S., said in a statement to USA TODAY.

Evans said one of his favorite items is the Stranger Things Cassette player bundle. A music collection will be available, as well action figures from the series.

For fans of Nailed It!, baking kits are also now for sale in Walmart stores for $15.98. 

“This is a good example of the kind of exclusive experience we’re creating for our customers,” Evans said. Our customers can now experience live Nailed It! a live Nailed It! event in their kitchen.

The hub will soon include a crowd-sourcing feature called “Netflix Fan Select” that will allow fans the opportunity to vote for merchandise they’d like to see from their favorite Netflix titles that Walmart merchants will bring to life, Evans said.

“The idea is that we’d like to offer customers the opportunity to vote for merchandise from their favorite shows that they’d like to own,” Evans told USA TODAY. “Think of it like a kick starter for Netflix products. The pool will include a variety of items, and the customers can vote for their favourites. Once an item receives enough votes, we’ll work with our supplier partners to develop them at scale.”

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Walmart’s Netflix Hub

Walmart says that over the next few months, Netflix fans will be able to find “compelling, coveted products in a variety of categories, including music, apparel, toys, and games, for fan-favorite shows like Stranger Things, Nailed It! and Cocomelon, and new shows like Ada Twist.” Examples of the products that will be available on the Netflix Hub this fall:

Ada Twist toys

  • Ada Twist Cuddle Plush ($10.97) – Walmart first-to-market exclusive
  • Glow & go notebook ($24.82) – Walmart first-to-market exclusive
  • Scientist doll ($24.82) – Walmart first-to-market exclusive
  • On-the-go lab ($44.44) – Walmart first-to-market exclusive

Cocomelon toys

  • The Plush JJ Toy ($19.97).
  • Inspire. You can create. Visualize. Cocomelon School Bus Ride-on with Letters, Numbers, & Music, Unisex ($29.97) – Walmart exclusive
  • Cocomelon 4 pc Toddler Bed Set with Bonus Blanket ($36.97) – Walmart exclusive

You did it! baking

  • Baking Kits ($15.98) – Walmart exclusive; available in stores (coming soon to online)

Squid Games shirts

  • Coming soon: T-shirts in a variety of prices, available in a range of styles
The Stranger Things Cassette player bundle is a Walmart exclusive.

Stranger Things products

  • Bluetooth cassette player ($64.88) – Walmart exclusive
  • Music vinyl ($33.97) – Walmart exclusive
  • Stranger Things collector box ($54.96) – Walmart exclusive
  • Stanger Things Void Series Eleven Action Figure and Cassette Bundle ($59.88) – Walmart exclusive
  • T-shirts in a variety of styles and prices

The Witcher

  • The Witcher Netflix Grunt & Grumble Geralt “Talking” Collectible Plush ($34.96) – Walmart exclusive  
  • The Witcher Netflix Transformed Geralt Dark Horse Collectible Statue ($59.88) – Walmart exclusive  
  • Funko Pop Ride Deluxe: Witcher – Geralt and Roach Vinyl Figure ($24.88) – Walmart exclusive
  • A variety of T-shirts are available in a range of prices.

Waffles + Mochi

  • Waffles + Molchi: The Cookbook (17.99)

Follow Kelly Tyko (USA TODAY reporter) on Twitter @KellyTyko For shopping news, tips and deals, join us on our Shopping Ninjas Facebook group. 


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