Mark Zuckerberg on Thursday announced that Facebook the company (but not Facebook the social media platform) will be renamed Meta, and the company’s critics were quick to mock its latest move.

Zuckerberg said the name change will allow the social media giant to reflect its focus on the metaverse and its expansion into virtual spaces where users interact with digital avatars. Facebook, Instagram, WhatsApp and other popular platforms are still available and will remain the same. However, Meta will be renamed.

“Our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone the future,” said Zuckerberg at the company’s annual Connect conference.  

Meta was quickly trending on Twitter as a topic. This irony has been noted by critics. “Every time that we poke fun at Facebook on Twitter, it feels very Meta.” Twitter Steven Spohn.

Many of the reactions on Twitter were critical of the name. “It’s named Meta because we have never Meta worse ideas.” BOOM got them! tweeted John Epler

Journalists, lawmakers and other brands were quick to criticize the new name. Many cited longtime criticisms of the platform and its crises, including a cache of documents leaked by former product manager Frances Haugen. 

Rep. Alexandria Ocasio-Cortez, D-NY, shared that the company is changing its name to “Meta as in ‘we are a cancer to democracy metastasizing into a global surveillance and propaganda machine for boosting authoritarian regimes and destroying civil society… for profit!’”  

Twitter was also targeted by others over this incident.  

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The fast-food chain Wendy’s on Twitter changed their name simply to “meat.”

Twitter’s official Twitter account joked that they have “BIG NEWS.”  

“lol jk still twitter,” they added.  

And Hulu took to Twitter to assure viewers that “we are still Hulu.”  

Zuckerberg told The Verge that Facebook’s recent negative news cycle “had nothing to bear on this.” 

“Even though I think some people might want to make that connection, I think that’s sort of a ridiculous thing,” he said. “If anything, I think that this is not the environment that you would want to introduce a new brand in.” 


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