Is Snoop Dogg hacking the algorithm?
The veteran hip-hop multihyphenate is constantly reinventing the formula for what it means to be a star, a rapper and a mogul. He has been honored with a star on Hollywood Walk of Fame and has worked as a consultant to Def Jam.
He’s going beyond hacking it to presenting it with his new album “Snoop Dogg Presents Algorithm” (now streaming), a 25-song compilation project. The “Gin and Juice” rapper only has one solo track, “No Bammer Weed,” on the album, which mostly features collaborations with other artists and songs by other performers.
Snoop showcases the best of the east and west coasts, from Mary J. Blige and Ice Cube to newcomer Blxst, connecting generations of hip-hop.
We rounded up the best features on the album:
‘New Oldie,’ feat. Eric Bellinger and Usher
Snoop Dogg taps Usher and Eric Bellinger for a smooth R&B-infused song that positions itself as an “oldie” for the new generation. “This is a new oldie // Latеr, I’ma look back and say ‘This used to be my jam,’ ” Usher and Bellinger croon on the track. Snoop Dogg often shares his fondness for nostalgic records. He raps poetry about the memories of listening to records while he was at the barbecue.
‘Big Subwoofer,’ feat. E-40 by Ice Cube.
Mount Westmore returns to it once again. Snoop, Ice Cube (L.A. pioneer), and Too $hort, the hip-hop superstar group from Mount Westmore return for another track. It is a track that should be heard through a big subwoofer. As Snoop says, “everybody eatin'” on the song (one of the project’s singles), its bumping bass the perfect backdrop for each of their signature flows.
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‘Murder Music,’ feat. Jadakiss and Benny the Butcher, with Busta Rhymes
On the next song, which is also the single of the album, there’s a switch from West to East immediately. New York’s hip-hop elite get grimy with a horror-tinged beat, as Snoop effortlessly raps the “Murder Music” chorus between Benny’s punctuated prose, Jadakiss’ raspy bars and Busta Rhymes’ guttural growl.
The feat. Blxst
Blxst is L.A’s latest talent. His music has been viral across social media for the past year. Blxst sings about his love and is ready to “Go to War”. The accompanying video features retro footage from the era of blaxploitation, featuring scenes with Snoop Dogg wearing a sky-high Afro.
‘Diamond Life,’ feat. Mary J. Blige, DJ Cassidy
“Diamond Life” is a joint to step to at the family cookout. Blige’s feature isn’t the broken-hearted ballad or soaring vocals fans are used to – she’s talking that talk and living her best life. Snoop’s rapping carries a double meaning. “Grapes can make wine but it takes some time,” he says. It’s taken time for him to get to this point in his career, but ever the businessman, Snoop’s line is a rhyming reminder that he’s not just a rapper: Both Snoop and Blige have wine brands, with his 19 Crimes collaborations and her Sun Goddess venture.
The song “Make Some Money”, feat. Fabolous & Dave East
With a little funk infusion, this earworm sees the trio of Snoop, Fabolous and Dave East teaming up to “Make Some Money.” The song is catchy and has short, energetic verses from each rapper.
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