As a prank, Kyle Scheele worked with friends to create a cutout of himself jamming out with a pizza guitar that advertised a fake “Kyle Scheele Meal.” Then he placed it inside his local gas station in Springfield, Missouri.
He wanted to see how long it would be before the store caught on and removed the massive cutout. The meal was not real.
But millions of TikTok views later, the cutout’s popularity has inspired a real life “Kyle Scheele Meale” that will benefit a charitable cause.
It’s set to be available Kum & Go stores, Scheele said Friday.
The meal will include a 12 oz. Scheele stated that the meal will include Red Bull as well as a pizza sandwich. This is “just two slices of pizza mixed face-to-face.”
The meal will cost $5 and from now until Thanksgiving, Kum & Go will donate $2 of every meal, up to $10,000, to the charity No Kid Hungry. Scheele reported that Red Bull said they will match the donation total.
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Scheele stated in TikTok that “in one week, we took this form a crazy idea into a real thing which’s really going help real people,”
The cutout grew to be so popular that Scheele, a Springfield author and motivational speaker, said that one person called and told him, “There’s a line of people here waiting to take selfies with your sign.”
Kum & Go and other major brands soon began weighing in.
The convenience chain was teasing the creation of the meal but many other well-known businesses tried to join the fray.
Scheele claimed that Uno and Nerf were among the many who joined the fray. Eventually, Kum & Go themselves reached out to get the ball rolling.
Scheele said the company said, “How about a pizza sandwich?”
Scheele stated that Scheele believed it was possible.
Most of the brand accounts that jumped in the fray didn’t naturally have a food connection, until Red Bull made an appearance with the post, “Is it really a meal without wings?”
Scheele expressed his gratitude to Scheele, saying that he was overwhelmed by the support he received. “Without this incredible groundswell of ridiculous, insane support, I don’t think any of this would have happened.”